About
Togetherland is Singapore’s newest Christmastime destination festival – a multi-zone, immersive haven designed to bring families, friends and communities together through play, discovery and unforgettable shared experiences.
Spanning entertainment, interactive play zones, live performances, culinary showcases and innovative brand activations, it is a cultural platform that celebrates connection, imagination and joy.
The festival is envisioned as a marquee year-end attraction for locals and international visitors alike, with the scale and ambition to position Singapore as a hub for world-class experiential entertainment.
At its heart, Togetherland is about creating moments that matter – where brands, audiences and culture converge to create memories that live well beyond the festival gates.
Mission
Togetherland exists to create spaces where people from all walks of life can gather in reflection, gratitude and joy.
Through music, art, food and community, the festival inspires generosity, bridges cultures and celebrates the joy of being here for one another.
Vision
A world where hearts are open, cultures connect in harmony and the act of giving becomes a universal language that unites us all.
Festival Core Values
Staying true to the essence of the World Christmas Market, Togetherland upholds its four defining hallmarks — Authenticity, Originality, Community and Sustainability — reaffirming its mission to celebrate the festive season with purpose and creativity.
These values guide every experience, every story and every light that shines across the market, reminding us that Christmas is not only a celebration, but a reflection of how we come together as people and as a planet.
Authenticity
Togetherland honours the true spirit of Christmas — real moments, real connections and real craftsmanship.
From genuine pine trees to handcrafted decor, every detail captures the warmth of a season built on sincerity and shared emotion.
Originality
Rooted in imagination and cultural storytelling, Togetherland celebrates creativity in all its forms.
Each experience is thoughtfully designed to reimagine traditions, uniting diverse expressions of Christmas from around the world in one radiant constellation.
Community
Togetherland is a gathering place for all —
a space where hearts meet, stories intertwine, and joy is shared freely.
The festival celebrates the bonds that connect us, fostering belonging, generosity and human connection at every turn.
Sustainability
Togetherland embraces the future with care. Guided by respect for our planet and its creatures, the festival champions mindful practices, eco-friendly materials and inclusivity for all — reminding us that joy and responsibility can shine side by side.